Frequently asked questions about marketing for MSPs

Yes. In fact, most of our clients are 2–20 person teams with no internal marketing staff. We build the engine for you and adapt it to your market, goals, and service offerings.

Most agencies don’t know a thing about selling IT. You’ll get nice graphics, fluffy blog posts, and zero leads. This program is built by MSP experts and includes a team that actually executes, optimizes, and aligns with sales. That’s the difference.

Yes, but we make it easy. Our program includes setup, customization, and full use of MSPOS as your CRM and marketing system. It’s part of the package because it works. We’ve optimized our entire marketing process around it so you don’t have to guess or figure it out on your own.

Most MSPs start seeing engagement and lead movement within 90 days. The exact timeline depends on where your business is starting. Some get leads immediately, others need foundational cleanup first.

Absolutely, but only when it’s done right. We combine SEO with AEO (Answer Engine Optimization) to make sure your content shows up in search, maps, and even AI tools. It’s how modern MSPs dominate locally and organically.

We don’t list every detail publicly to keep our edge, but here’s what we can tell you: you get a full team working on your behalf, content, ads, strategy, landing pages, nurture campaigns, social media, and more.

Then you’ll love working with Josh. He’s our dedicated sales coach, and he trains MSPs using proven sales frameworks that work in this industry. We also align your marketing and sales processes so no lead falls through the cracks.

Yes. We create and manage Google Ads, social media campaigns, retargeting, and more. You’ll see your performance data in a monthly report.

100%. Most of our clients are in the exact same position when they come to us. We’ve built this program to fix what those agencies missed: relevance, execution, and accountability.

Choose someone who offers local MSP marketing support and proactive planning. They should know your industry, understand your service model, and help you build a lead system, not just content.

Not yet. Future integrations with ConnectWise, Halo and Kaseya are on the MSPOS roadmap (by 2027). Until then, your sales and marketing data lives together in MSPOS, and we help your team hand off new leads.

Absolutely. Vertical market marketing is one of our specialties. We create industry-specific messaging, landing pages, and campaigns that speak directly to your ideal clients in those sectors.

Campaign emails follow proven structures but use industry-specific language and strategic hooks. Your intent journey emails, however, are fully customized to reflect your brand tone, positioning, and voice. You also get Brandi’s proprietary Writing Guidelines Branding Guide to keep it consistent.

Very little. You’ll join one strategy call per month and approve final assets. That’s it. We handle the execution while keeping you in the loop, not in the weeds.

Yes. Our program includes client retention campaigns (referral emails, testimonial requests, tech tips, and lifecycle touches) to help you stay top-of-mind with current clients and reduce churn.

Then you’re in the perfect place. Most MSPs we work with come in with no campaigns, no CRM usage, and no real marketing strategy. We build it from the ground up with you and get you growing fast.

Yes. AI engines feed on the same signals Google does, but they filter differently. Without SEO as the foundation, AI can’t “learn” about your MSP in the first place. We often layer SEO into AI Visibility strategies for MSPs missing that baseline.

AEO = Answer Engine Optimization. It’s about structuring your content so AI assistants can actually use it to answer questions. For MSPs, that means when a business owner asks about IT security, compliance, or managed services, the AI response points to you.

Absolutely. We can build your SEO/AEO as an add-on service. Without that foundation, AI can’t find you anyway. Think of it like teaching AI your name before you ask it to recommend you.

Nope. In fact, smaller MSPs can win faster here. AI doesn’t care about your ad spend. It cares about structured, trustworthy information. We’ve seen smaller MSPs beat out national players simply because they optimized first.

You could… but by then your competitors will already own the conversation. Early adopters lock in trust with AI engines and become the “default” answers. Waiting means playing catch-up in a space where momentum is everything.

We scan across the four that matter most right now: ChatGPT, Google AI, Perplexity, and SearchGPT. These platforms already shape business buying decisions, and they’re only getting more influential.

The audit benchmarks where your MSP shows up across AI engines, compares you to competitors, and identifies gaps. You’ll get a scorecard that shows your current AI visibility percentage, and the roadmap to improve it.

Not exactly. SEO isn’t going away, but AI has already started to change how buyers search. The smart play is to integrate SEO, AEO, and AI Visibility together so your MSP dominates across all channels.

Great, but we’ve seen plenty of MSPs show up with outdated info, missing services, or even the wrong details. That can be worse than not showing up at all. The program makes sure AI gets your story right and keeps it updated.